No matter whatever kind of content a business uses in its online marketing strategy, the one thing common among all different types of contents is their attention-grabbing attribute. A content is deemed good only when it succeeds in grabbing the attention of the audience, therefore, if it is not fulfilling this purpose, then no matter how good, authentic or informative the content is, it will never be the success business wants it to be.
Pertaining to explainer videos, they are also a type of content, which a business utilizes, in its marketing strategy, therefore, it is imperative that explainer videos are also made in a way that they grab the attention of the audience and keep them interested. The lines below discuss the things you can do to make your explainer video interesting for the audience.
Create A Story
We all know that stories are what would keep us interested and awake throughout nights. Creating an explainer video on the bases of a story is also a good way of keeping the audience of explainer video interested. In storytelling, the method of show and tell is followed where you show your target audience the solution your business has to offer, and while showing that you tell them how it is going to fulfill their needs and help them in doing things. Thus, the show and tell format of storytelling is definitely a plus that assists in keeping the audience interested in an explainer video.
A Video without Camera
Another element that can add to the interest of the audience and keep them from getting bored while watching an explainer video is making the video that is free from the recognition of existence of camera. When you make a video where everything revolves around the camera, there isn’t much option and everything seems the same and stagnant. However, if you allow the camera to go invisible or use the camera in such a way that it captures things happening in the surroundings, it keeps the frames changing and the audience interested. Therefore, you must consider using camera in such a way that it captures things rather than things happening in front of it.
Generating a conversation between you as a business and an imaginary customer or making the video in such a way that the audience feels being a part of the video is a great way of keeping the videos interesting and attention grabbing. When the videos are made on the pattern of conversation, the audience or at least the representation of the audience does not feel left out and they keep on staying connected with the message of the video.
Show Them Different Faces
If your business has several employees and you use only one of them as a face in your explainer video, then you should reconsider that strategy because one face might be bringing you harm in the form of lack of interest of audience. When you use the same face or as a matter of fact the same objects over and over again in your explainer videos, the audience gets bored of it. On the other hand, different faces and objects means diversity, which is the corner stone for interest. Therefore, keep it diversified when it comes to objects.
In a nutshell, grabbing the attention of audience is the key objective of an explainer video. It is by grabbing the attention that the video delivers the desired message and results in promotion and achievement of marketing objectives of the business.